Hořice JazzNights shows jazz in all its spectrum: from the traditional form of jazz to its experimental forms. The festival is an important part of cultural life of the region. The aim is to create a visual style easy recognizable on all kind of media (print, digital) emphasising name, date and core values of this festival.
The idea behind the mark for Hořice JazzNights is representation of the frequency of sound and mountains which are a part of the surroundings of Hořice. The pictorial is a contemporary representation of the flow of the sound over the mountain. Complemented by the geometrical sans serif typography it creates a sophisticated visual style which is simple, straight forward and timeless.